836Recently, Anta collaborated with China National Geography to launch the new "Storm Armor," which, supported by Carbonstop, became the industry's first "carbon-neutral" jacket. This undoubtedly sets a precedent for the entire industry.
As one of China's largest sports goods groups, Anta first disclosed its ESG report in 2015, becoming one of the earliest sports brands in China to publish a corporate social responsibility report. Since then, it has consistently focused on ESG for 8 consecutive years, maintaining a sense of responsibility while achieving rapid development.
In the 2023 S&P Global ESG Transparency Report, Anta ranked first among leading Chinese sportswear enterprises and won the "Best Industry Improver" award in the S&P Global Textiles, Apparel, and Luxury Goods sector. The launch of China's first "carbon-neutral" jacket demonstrates the determination of domestic sports brands to implement environmental and social responsibility concepts at the consumer level and provides consumers with more sustainable options.
Based on years of industry experience, the Carbonstop team has developed the carbon neutrality methodology CREOS. The Anta Storm Armor followed this path to achieve its own unique carbon neutrality journey.
C stands for Calculating, which involves measuring and quantifying carbon emissions. Only by clearly understanding the carbon emissions at each stage of the product can a carbon neutrality goal be set. With the technical support of Carbonstop, a professional and comprehensive assessment was conducted for the "Storm Armor" product, covering the entire lifecycle, including raw material acquisition and transportation, production and manufacturing, distribution and transportation, product use, and disposal.
R stands for Reducing, which involves emission reduction. Carbon-neutral products prioritize emission reduction, which is a crucial phase involving identifying, organizing, and implementing reduction measures. Anta uses recycled waste plastics to produce recycled polyester fabric and actively employs eco-friendly recycled polyester fabrics to create Anta's environmental technology. Additionally, it encourages suppliers to contribute to carbon reduction by advocating the use of clean energy, effectively lowering production emissions.
E stands for Engaging, which involves mobilizing stakeholders. Besides actively engaging in carbon reduction actions, companies can also involve internal members, ecosystem partners, and others to participate, creating greater value. Internal departments and supplier partners involved in the entire product lifecycle have contributed to the carbon-neutral product.
O stands for Offsetting, which involves carbon offsetting. After a company implements various carbon reduction measures, the remaining unavoidable carbon emissions can be offset through methods such as tree planting or purchasing carbon credits. Anta achieved carbon neutrality for the entire lifecycle of the product, from cradle to grave, by purchasing offsets to achieve carbon neutrality for the co-branded Storm Armor.
S stands for Spreading, which involves communication. Promoting carbon-neutral products not only enhances brand competitiveness but also raises awareness about the importance of carbon neutrality, encouraging more companies, institutions, and consumers to join in.
Carbonstop provided comprehensive services for Anta to create its first carbon-neutral jacket, facilitating its successful launch. Carbonstop remains committed to using its expertise and experience to help more products achieve carbon neutrality, continuously advancing the vision of "making every product have a carbon footprint."
