185Recently, the exclusive "Employee Carbon Account" — C My Beauty Garden, created by Carbonstop for LVMH Beauty China, was officially launched. This is not only another innovative practice of employee carbon accounts but also a new attempt by LVMH Beauty China to open up personal carbon reduction through digital innovation on the path to low carbon.
As the first employee carbon popularization mini-program in China's premium fashion and cosmetics industry, C My Beauty Garden “Employee Carbon Account” stands out with its unique reduction incentive mechanism and rich check-in scenarios, meeting the personalized and digitalized needs of Gen Z, attracting active participation from many employees.
Employees can check in across diverse carbon reduction scenes covering clothing, food, accommodation, and travel, reducing their personal carbon footprint, and cultivating their own "Beautiful Garden" in the process. While accumulating petal points to earn rewards, they also cultivate low-carbon habits such as "green commuting" and "reducing the use of disposable tableware" in their daily work and life.
In addition, employees can interact between "gardens," participating in low-carbon Q&A competitions, further enhancing their awareness and engagement with low-carbon living.
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Notably, based on LVMH Beauty China's Scope 3 emission reduction goals, the mini-program also serves as a communication bridge with employees, innovatively incorporating statistics on Scope 3 carbon footprints related to employee travel. Through innovative design, the concept of emission reduction reaches employees, boosting collective enthusiasm for carbon reduction and helping the company more efficiently analyze travel-related carbon data.
This "Employee Carbon Account" developed by LVMH Beauty China in collaboration with Carbonstop not only offers employees a healthier and more environmentally friendly lifestyle choice but also fosters a positive and uplifting corporate culture within the company, demonstrating the company's proactive attitude and firm commitment to environmental causes.
At the same time, this innovative practice deeply embodies the core concept of carbon popularization, where each low-carbon choice made by employees is quantified, recorded, and transformed into specific carbon credits or rewards. This provides a reference for the entire industry to integrate environmental concepts into corporate culture and daily operations, promoting the popularization and application of carbon popularization concepts, and injecting new momentum into the sustainable development of society.
On May 24, at the 2024 Annual Gala Dinner hosted by the French Chamber of Commerce in China (CCI FRANCE CHINE), LVMH Beauty China won the "Sustainable Innovation Circular Award," becoming the only cosmetics company to receive this award that evening. The award aims to recognize LVMH's dedication to environmental sustainability and innovative circular solutions throughout its value chain. As a leader in the global premium fashion and cosmetics industry, LVMH Beauty China has consistently aligned with LVMH Group's LIFE 360 sustainability strategy and formulated localized implementation paths, tracking the company's carbon footprint to guide emission reduction actions and making relentless efforts toward achieving responsible supply chains.
In the future, Carbonstop will continue to leverage its experience and advantages, continuously driving the research and application of innovative projects such as carbon accounts. By presenting the achievements and contributions of enterprises and individuals in carbon reduction in a more intuitive and quantifiable manner, it aims to further ignite the enthusiasm and motivation of the whole society to participate in environmental actions.
