10Bryan, founder of PromoCollection:
"Throughout our collaboration with Carbonstop, I have been deeply inspired by the perseverance and achievements of Mr. Yan and his team over the past 14 years. The accomplishments of Carbonstop, both domestically and internationally, not only highlight the leading capabilities of Chinese enterprises in the field of carbon management but also reflect our country’s proactive commitment to global climate responsibility.
As Carbonstop further expands into the international market and directly empowers overseas brand owners, it will create a powerful network effect—simultaneously driving the synergy between overseas brand demand and domestic production supply across multiple channels. Ultimately, this will accelerate the transformation of ‘Made in China’ into ‘Intelligently Made in China’ and ‘China Solutions.’ We see this cooperation as a starting point to join hands and accelerate our progress on the path toward carbon neutrality.
We look forward to standing alongside more partners, using low-carbon principles as our compass, to jointly lead the new green voyage of intelligently made Chinese products onto the global stage and create a brighter, more sustainable future."
When a phone charm is affixed with a carbon label, and when a batch of customized storage bags completes carbon neutrality certification, a profound transformation is quietly underway. A vast ship carrying China’s trade competitiveness has already set sail.
Faced with the high "green barriers" erected by European and American markets, how can overseas enterprises navigate the waves? Recently, Carbonstop has partnered with the cross-border trade company PromoCollection to systematically map the "carbon footprint navigation chart" for its 3,547 products, helping it harness a powerful "green tailwind" in the international customized gifts market.
Reflecting on this collaboration, the founder of PromoCollection remarked: "The green transition has evolved from an optional topic to a mandatory question concerning survival and development. We took early steps to conduct carbon footprint accounting, precisely because we recognized the global trend toward low-carbon trade. This in-depth collaboration with Carbonstop allows us to leverage the industry’s most professional carbon management tools to effectively tackle emission reduction challenges, lower compliance costs, and infuse our corporate gifting services with ‘green added value.’ While conveying messages for global brands, we are also telling a story of commercial integrity centered on sustainability."
Charting the "Green Carbon Navigation Map"
From Murky Waters to Clear Channels
In the face of increasingly stringent low-carbon requirements in European and American markets and the expectations of core clients for supply chain transparency, merely providing basic carbon data is no longer sufficient to build long-term barriers. Providing customized gifts for international brands is akin to navigating the complex waterways of international trade. The previous state of "carbon ambiguity" was like sailing through foggy waters without a nautical chart, where the risk of running aground was ever-present.
The founder of PromoCollection pointed out: "The low-carbon compliance requirements of international brand owners are rapidly permeating downstream, forcing upstream producers to elevate their standards. This reverse influence is reshaping the green landscape of the entire supply chain."
Therefore, long before most peers took action, PromoCollection completed carbon footprint accounting for all 3,547 products on its platform and conducted detailed accounting for 200 core products. This collaboration with Carbonstop marks a profound shift in its strategy from passive accounting to "proactive management and value creation."
Drawing on extensive experience serving over 1,500 enterprises and a mature "CREOS" methodology, Carbonstop leveraged its Ccloud platform powered by Carbon AI Agent and the globally leading carbon database CCDB to provide PromoCollection with a full lifecycle carbon management solution for its products. This means that low-carbon principles are integrated into the product design stage, enabling the possibility of "customized green orders" for sustainability-minded clients.
Harnessing the "Green Tailwind":
Transforming Compliance Ballast into a Competitive Sail
For cross-border trade enterprises like PromoCollection that serve international clients with customized solutions, the carbon performance of their products is directly linked to their clients’ ESG performance and potential compliance costs, thereby profoundly affecting the volume of orders they receive. However, given the late start and shallow understanding of carbon management among many Chinese enterprises, the "green threshold" formed by carbon accounting costs is viewed by many as a heavy "compliance ballast."
With the support of Carbonstop’s professional services, PromoCollection achieved batch-based, high-precision management of carbon data for its vast array of products, enabling seamless international integration and significantly reducing the time and economic costs of compliance.
This systematic and efficient carbon management capability sets PromoCollection apart from homogeneous competitors, positioning it as the most reliable partner for international brands building green supply chains. The founder of PromoCollection reflected: "Our in-depth collaboration with Carbonstop allows us to leverage the most professional tools to effectively tackle emission reduction challenges, lower compliance costs, and infuse our corporate
gifting services with ‘green added value.’"
The path toward green and low-carbon development is long and challenging. It is foreseeable that carbon management capabilities will become a key "differentiator" in future homogeneous competition among enterprises. The "green supply chain" attribute built on deep carbon management is not only a crucial step in fulfilling social responsibility but also a strategic tool for accurately understanding client needs, exploring emerging markets, and attracting premium clients who prioritize sustainability in their procurement standards.
Sailing Toward a Bright Future:
Every Precise Measurement Redefines the Company
As we sail toward the world, the world also comes to us. From accounting for the first product to managing over 3,000 products, PromoCollection’s practices illuminate the way forward for small and medium-sized enterprises: by leveraging professional partners, they can quickly build carbon management capabilities and transform global green trends into strategic momentum for their brands and markets. Carbon neutrality is not an exclusive battlefield for large enterprises; companies at various stages of development can also engage and discover new growth opportunities. On the journey toward carbon neutrality, precise management of every gram of carbon emissions is a powerful safeguard for protecting a company’s future competitiveness.
Yan Luhui, founder and CEO of Carbonstop, once remarked: "We look forward to a future where people can see the carbon footprint information of products when shopping in malls, supermarkets, or online, giving them the opportunity to choose more environmentally friendly products." This vision aligns perfectly with the sustainable development philosophy long upheld by PromoCollection: "Account for every gram of carbon, take responsibility for every
action."
This collaboration is not only a practice of shared values but also points toward a broader future. The founder of PromoCollection envisions: "As Carbonstop further expands into the international market and directly empowers overseas brand owners, it will create a powerful network effect—simultaneously driving overseas brand demand and domestic production supply, ultimately accelerating the transformation of ‘Made in China’ into ‘Intelligently Made in China’ and ‘China Solutions.’"
Undeterred by fleeting clouds, for we stand at the summit. PromoCollection’s practices demonstrate a clear and viable path for peers: starting with pragmatic data assessment, transforming global environmental challenges into a combined force for reshaping their brand, optimizing their supply chain, and exploring overseas markets. This expanding influence will bear fruit worldwide, with global procurement channels serving as a medium to bring lower-carbon daily lives to end consumers.
