485Recently, the internationally renowned premium sports brand DESCENTE, in collaboration with Carbonstop, successfully completed the carbon footprint calculation for its men's LAVITATE ECO sport casual shoes and men's short-sleeve knitted shirt.
This calculation was based on a "Cradle-to-Grave" full life cycle assessment method, thoroughly analyzing the carbon emissions of these two products from raw material collection and transportation, production and manufacturing, distribution and logistics, consumer use to final disposal or reuse. After professional calculation, the carbon footprints of both products were found to be below industry averages.
DESCENTE has deeply integrated sustainable concepts into the product design phase. The men's LAVITATE ECO sport casual shoes and men's short-sleeve knitted shirt both utilize sustainable materials, such as recycled polyester for the shoe upper, biobased rubber for the outsole, and recycled polyester for the main body fabric of the short-sleeve shirt.
In addition, the production processing of raw materials for both products partially utilizes clean energy and uses recyclable materials for packaging, reducing environmental impact while demonstrating DESCENTE's commitment to sustainability throughout the product lifecycle.
The brand name "DESCENTE" is derived from the French word meaning "descent," symbolizing DESCENTE's origin in skiing and its pursuit of excellence and bold innovation. For a long time, DESCENTE has consistently strived for innovation and progress, aiming to create superior sports apparel.
At the same time, DESCENTE has always been committed to the concept of sustainability, integrating it into its products. The "RE: DESCENTE Eco Series" conveys the sustainable lifestyle of "waste reutilization" and "material recycling" through the reorganization of waste during production and the reuse of recycled plastic bottles, promoting green consumption among consumers. As a premium sports brand under the Anta Group, DESCENTE's carbon footprint calculation for these products not only actively responds to Anta Group's "1+3+5" sustainability strategy goals but also provides scientific basis for its future emission reduction strategies.
Leveraging its professional advantages in the field of carbon footprint for footwear and apparel products, Carbonstop has successfully empowered numerous well-known brands like Anta, accelerating the implementation and practice of their sustainable development strategies. In the future, Carbonstop will continue to promote the creation of more sustainable products, offering consumers more sustainable choices and fostering the growth of a green consumption culture in China.
