358Recently, CR Beer has partnered with Carbonstop, officially introducing the Carbon Cloud - Employee Carbon Account System, aiming to promote employees' low-carbon behaviors through digital means and jointly combat climate change.
About CR Beer
CR Snow Beer (China) Co., Ltd. (shortened as CR Snow Beer) was established in 1993 and is a nationwide professional beer company engaged in the production and operation of beer, headquartered in Beijing, China. It owns a premium brand matrix of "Chinese brands + international brands." Since 2006, CR Snow Beer's total sales volume has consistently ranked first in the Chinese beer market. CR Beer integrates the concept of "environmental friendliness" throughout its entire value chain operations, including production management. Through measures such as refining recycling bottle standards, extending quality management of recycling bottles, establishing rapid recycling channels like capillaries, and innovatively using polypropylene boxes instead of bagged recycling bottles, CR Beer strengthens material circulation and utilization, reduces energy waste caused by beer bottle production, and continuously drives suppliers to contribute to social green development.
In this partnership, CR Beer integrates the employee carbon account system into its internal management system, not only providing employees with a platform to record their daily low-carbon behaviors but also encouraging their active participation in energy-saving and emission-reduction activities through incentive mechanisms. Every low-carbon choice made by employees, such as reducing car usage for one day, using public transportation, and minimizing the use of disposable items, will be quantified by the system and converted into carbon reduction amounts, accumulating in their personal carbon accounts.
Carbonstop's Employee Carbon Account System is supported by advanced technological means, capable of accurately recording and analyzing employees' carbon footprints. The system integrates rich carbon emission factor data and industry classification data, automatically categorizing, summarizing, and analyzing employees' low-carbon behaviors, displaying the results of carbon reduction in the form of visual charts.
Employee Carbon Account
The cooperation between CR Beer and Carbonstop not only demonstrates the company's deep involvement and high sense of responsibility in environmental protection but also sets a benchmark for green development in the entire food and beverage industry. By implementing the employee carbon account system, CR Beer will guide more employees to participate in low-carbon living, fostering a positive trend towards a greener lifestyle. At the same time, this innovative initiative will also inspire more companies to join the ranks of low-carbon emission reduction.
The food and beverage industry spans primary, secondary, and tertiary sectors, involving carbon emissions at every link from crop cultivation, livestock breeding, product processing to final sales. The challenge of achieving carbon neutrality across the entire industry value chain and product lifecycle is significant. We believe that, under the leadership of industry leaders, the food and beverage industry will certainly contribute more to realizing the "Dual Carbon" goals.
