208Recently, a dedicated "Employee Carbon Account" — C My Beauty — created by Carbonstop for LVMH Beauty China has officially launched. This is not only another innovative practice of employee carbon accounts but also a new attempt by LVMH Beauty China to leverage digital innovation for personal carbon reduction.
As the first employee carbon account mini-program in China's premium fashion and beauty industry, C My Beauty stands out with its unique carbon reduction incentive mechanism and rich check-in scenarios, meeting the personalized and digital needs of Gen Z, attracting extensive participation from employees.
Employees can check in to cover a variety of carbon reduction scenes related to clothing, food, housing, and transportation, reducing their personal carbon footprint. By doing so, they can cultivate their own "Beautiful Garden," accumulating petal points to earn rewards while fostering habits such as "green commuting" and "reducing the use of disposable dining utensils" in their daily lives and work.
Additionally, employees can interact between "gardens," participating in low-carbon PK quizzes, further enhancing their awareness and participation in low-carbon living.
Notably, based on LVMH Beauty China's Scope 3 emission reduction targets, the mini-program also serves as a communication bridge with employees, innovatively integrating the statistical tracking of carbon footprints related to employee travel. Through innovative design, the program conveys the concept of emission reduction to employees, enhancing collective enthusiasm for carbon reduction and helping the company efficiently analyze travel-related carbon data.
This "Employee Carbon Account" developed by LVMH Beauty China in collaboration with Carbonstop not only provides employees with a healthier and more environmentally friendly lifestyle choice but also fosters a positive and upward corporate culture within the company, demonstrating the company's proactive attitude and firm commitment to environmental protection.
Furthermore, this innovative practice deeply embodies the core concept of carbon incentives, where every low-carbon choice made by employees is quantified, recorded, and converted into specific carbon points or rewards. This provides a reference for the industry to integrate environmental concepts into corporate culture and daily operations, promoting the popularization and application of carbon incentive concepts and injecting new momentum into the sustainable development of society.
On May 24, at the 2024 Annual Gala Dinner hosted by the French Chamber of Commerce in China (CCI FRANCE CHINE), LVMH Beauty China won the "Sustainable Innovation Circular Award," becoming the only beauty company to receive this award that evening. The award aims to recognize LVMH's commitment to environmental sustainability and innovative circular solutions throughout its value chain. As a leader in the global premium fashion and beauty industry, LVMH Beauty China consistently aligns with the LVMH Group's LIFE 360 sustainability strategy and develops localized implementation paths, tracking the company's carbon footprint to guide emission reduction actions and making relentless efforts toward a responsible supply chain.
In the future, Carbonstop will continue to leverage its experience and advantages, further advancing the research and application of innovative projects such as carbon accounts, providing more intuitive and quantifiable ways to showcase the achievements and contributions of enterprises and individuals in carbon reduction, thereby further inspiring the enthusiasm and motivation of the entire society to participate in environmental actions.
